BRAND STRATEGY ACCORDING TO GRAFFITY
An idea is not creative if it is not strategic !!
The creation of brand name is complex and requires specific expertise; from the definition of the specifications to the final nominations of names. It must be a reflection of the overall personality of an organization, a product or a service. The brand is so intimately linked to the organization, product or service on which it depends, that its successes (or failures!) Necessarily relate to the activity of the company. In a very competitive environment, the brand will fully play its identity role.
We work on the research and the creation of brand name (Naming), the definition of your brand strategy, with a discourse in line with your philosophy, adapted to your audience, differentiating against your competitors and creator Value, it will be the guarantor of your success. For this, we apply a simple and proven methodology:
- Competitive analysis
- Analysis of your targets
- Identification of the means of competitiveness
- Strategic recommendations
Risk of success.
As with failures it is necessary to implement a plan of coordinated actions to achieve this goal. This is the marketing strategy. And that's our job.