Beebox is a fast delivery company, operating mainly in Rabat for 2 years. We were solicited by its founder to completely rethink its brand positioning, its visual identity and its visual language on its entire expression media. Humanity, decoupling, attractiveness and devotion, these are the axes that guided the emergence of this graphic renewal, faced with a competition as plethoric as heterogeneous. A font created for the occasion, a simple and powerful graphic sign, and a dialogue with its audience via sassy hangs are the first elements of the branding that we reveal to you here.