Is a company specializing in flooring for fitness club, martial arts, gyms ... Wishing to adopt an alternative discourse, in accordance with the innovative approach of the profession it brings, we have been mandated to work On the positioning of the mark. The brand name adopted reflects the double human / tech claim assumed. The logo, entirely typographed "in house", reinforces this double approach via innovative and technical graphics and a discrete but meaningful symbolism. The branding stripped of any embellishment is simple and direct and offers Bewilder an unexpected graphic expression and has gained an immediate echo among its targets.