Is a company specializing in seafood trays, Wishing to adopt an alternative discourse, in accordance with the innovative approach of the trade it brings, we were mandated to work on the positioning of the brand. The logotype, entirely typography, reinforces this double approach via innovative and technical graphics and a discrete but meaningful symbolism. Branding stripped of any frills is simple and direct and offers Daily Food an unexpected graphic expression and has gained an immediate echo among its targets.