Hefi Industry is a family group existing since 1999, based in Paris; it is one of the largest European manufacturers of industrial valves. Faced with a tough competition environment and a strategy of redemptions that diluted its image with its users, we worked on the full repositioning of the group's identity. From a new visual identity, to brand architecture, event planning, publishing a complete catalog in 2 languages and applying the new visual language to all media, a powerful and Collaborative work between Graffity Studio and Hefi's teams to put together a complete and unique branding in a few months.