Hydro Valve is a trademark of the Firm group that has existed since 1983, based in Casablanca; It is one of the largest Manufacturer Industrial Valves. Confronted with a context of fierce competition and a buyback strategy that diluted his image with its clients, we worked on the full identity repositioning of the group. From a new visual identity with lettering dedicated to the branding of products, through brand architecture,   the event system, the editing of a complete catalog in 2 languages and the application the new visual language on all media, a powerful collaboration took place between Graffity and Firm teams to put on foot a complete and singular branding in a few months.