Abitat is an international group specialized in real estate. Based in Paris, the challenge was significant for this company with a unique expertise since 2004, finding a personality to the brand, giving it a clean language and strong codes. Graffity Studio has redefined Abitat's global identity positioning with a two-headed visual identity: a logotype composed of a hand-made typography and a monogram shaped to express the quality and experience of the brand, the other Strong element of branding, expresses strength and notoriety. A unique, differentiating and fair branding that we imagined for all the visual and editorial universes of the group.