Spring82 is a season of life, where the weather is freer and more creative. It is a brand and a sports brand that has distinguished it by its authentic success in the history of sport, 82 These basic data, we thought about the complete positioning of the brand: starting with the creation of the trade name Spring82, we imagined the graphic identity and associated branding, combining a strong and tailor-made typographic code, a Universe very identified, both statutory and playful, structured but accessible, which we also declined on the graphic charter and also on the web.