Is a brand specialized in sporting goods, based in Casablanca it operates mainly with major brands. Graffity took the initiative to create the name of the brand and its discourse, around two original signs evoking in particular the complexity of the lines, the link and the mastery of technical skills. A new graphical language, simple and direct, is now alive and gives the brand the coherence that it expected to impose on the markets of Africa; we invite you to consult again this case study soon.