Artistic direction, creation of visual identity with graphic charter
This logo, constructed from the acronym CNEA, is inscribed in a virtual rectangle evoking balance
and strength of this institution which aims to promote Morocco's image internationally. An essential component of the graphic universe, the typography used was created with specific characters in order to underline the unique attribute of the latter. Its simple but refined composition expresses sobriety, strength, and modernity. The effect of white that crosses all the letters accentuates the image of movement, construction and continuity, like the actions that will be initiated by this body. In order to keep a maximum impact in terms of identification the two colors chosen, one bright and the other more intense, fit together perfectly and support the idea of a merger between the Public and the Private.